{"id":250,"date":"2020-11-01T20:50:27","date_gmt":"2020-11-01T20:50:27","guid":{"rendered":"https:\/\/contabilium.com\/blog\/?p=250"},"modified":"2023-05-31T17:21:58","modified_gmt":"2023-05-31T17:21:58","slug":"social-commerce-instagram-se-corona-como-canal-de-venta-online","status":"publish","type":"post","link":"https:\/\/contabilium.com\/blog\/social-commerce-instagram-se-corona-como-canal-de-venta-online\/","title":{"rendered":"Social commerce: Instagram se corona como canal de venta online"},"content":{"rendered":"

Instagram comenz\u00f3 siendo una red social donde las personas y las marcas compart\u00edan fotos de excelente calidad, mostrando momentos divertidos, frases inspiracionales e incluso videos de todo tipo.<\/b><\/p>\n

Pero desde hace un tiempo, esta red social<\/strong> (que hoy cuenta con m\u00e1s de 1.000 millones de usuarios activos en todo el mundo) dio un giro muy importante para las marcas que est\u00e1n presentes en ella.<\/span><\/p>\n

Con su exclusiva funcionalidad\u00a0<\/span>Instagram Shopping<\/b>, los negocios, adem\u00e1s de poder compartir fotos y videos con sus seguidores, ahora pueden\u00a0<\/span>vender por Instagram<\/span><\/a>\u00a0todos sus productos.<\/span><\/p>\n

Esto quiere decir que Instagram pas\u00f3 de ser una vidriera online donde las marcas mostraban sus art\u00edculos a su p\u00fablico, a convertirse en un\u00a0<\/span>verdadero canal de venta\u00a0<\/b>que, hoy en d\u00eda, muchas marcas de Argentina y del mundo incluyen en su estrategia de marketing online.<\/span><\/p>\n

 <\/p>\n

\"\"
\u00a0<\/span><\/figcaption><\/figure>\n

\u00bfC\u00f3mo funciona Instagram Shopping?<\/b><\/span><\/h2>\n

Instagram Shopping permite etiquetar art\u00edculos tanto en las publicaciones del\u00a0<\/span>feed<\/span><\/i>\u00a0como en las\u00a0<\/span>stories<\/span><\/i>\u00a0con\u00a0<\/span>precios y enlaces que redirigen a los seguidores directamente a la tienda online.<\/b><\/p>\n

Esto ayuda a que el cliente pueda realizar su compra de forma r\u00e1pida y segura ya que accede a una plataforma profesional con distintas opciones de pago y de env\u00edo de sus productos. \u00a0<\/span><\/p>\n

El lanzamiento de Instagram Shopping y el fortalecimiento del\u00a0<\/span>social commerce\u00a0<\/span><\/i>(una pr\u00e1ctica que se da cuando el consumidor, antes de realizar la compra, chequea las opiniones de otros usuarios que ya adquirieron ese producto o servicio) demuestra que las redes sociales est\u00e1n ganando protagonismo dentro de la industria del ecommerce.<\/span><\/p>\n

Tal es as\u00ed que en Tienda Nube,\u00a0<\/span>1 de cada 4 ventas concretadas proviene de una red social<\/b>, principalmente Instagram. Y no solo eso, sino que 1 de cada 2 visitas a una tienda Nube llega desde una red, siendo el 98% de Instagram y Facebook.<\/span><\/p>\n

Por eso, es esencial que las marcas que venden por internet est\u00e9n\u00a0<\/span>presentes y activas en Instagram<\/b>, interactuando con sus seguidores,\u00a0<\/span>mostrando fotos de producto de excelente calidad<\/span><\/a>, respondiendo sus comentarios y ofreci\u00e9ndoles la posibilidad de comprar sus productos a trav\u00e9s de Instagram Shopping. De esta manera,\u00a0<\/span>el negocio va a tener m\u00e1s chances de aumentar sus ventas online<\/span><\/a>.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

GuestPost by<\/span><\/p>\n

Aldana Mercado<\/b>
\n<\/b>Content Strategist<\/b>
\n<\/b>tiendanube.com<\/b>
\n<\/b>
\n<\/b><\/a>Tienda Nube es una plataforma de ecommerce orientada a marcas que buscan armar un canal profesional de venta online. Se adapta a todas las etapas de un negocio (comienzo, crecimiento y expansi\u00f3n) y cuenta con diferentes planes de pago acordes a cada necesidad.<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"

Instagram comenz\u00f3 siendo una red social donde las personas y las marcas compart\u00edan fotos de excelente calidad, mostrando momentos divertidos, frases inspiracionales e incluso videos de todo tipo.<\/p>\n","protected":false},"author":1,"featured_media":251,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[119,120],"tags":[],"class_list":["post-250","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","category-marketing","entry"],"yoast_head":"\nInstagram se corona como canal de venta online | Contabilium<\/title>\n<meta name=\"description\" content=\"Con su exclusiva funcionalidad\u00a0Instagram Shopping, los negocios ahora pueden\u00a0vender por Instagram\u00a0todos sus productos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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